The Gwen Edit · Stories and advice from women in businessRead, watch, listen

Articles, the Woman Behind the Brand videos and the podcast, from the women of the GwenGo Collective.

Founder stories told first-hand. Practical advice on getting seen and staying remembered. Building a business that works, and the relationships that bring warm referrals. Member news, and what it feels like to be in the room at a GWEN event.

Article · 29 October 2026What should I do when someone tells me they are being abused?

If someone tells you they're being abused, listen without judgment and take them seriously. Check whether they are safe…

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Article · 29 October 2026How Your Nervous System Is Secretly Running Your Marketing

Most female entrepreneurs think inconsistent marketing is a discipline problem. It isn’t. Your nervous system is…

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Article · 23 October 2026Why Real Hydration Starts with Unrefined Sea Salt.

Drinking plain water often fails to hydrate because your cells need trace minerals to absorb moisture efficiently.…

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Article · 23 October 2026What Female Founders Should (and Shouldn't) Hand Over to AI

If you're wondering what aspects of your branding to hand over to AI - you're not alone. AI can can write captions,…

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Article · 22 October 2026How to get your business recommended by AI

AI tools recommend the businesses they can find described clearly, and the same way, in several places. Say plainly on…

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Article · 20 October 2026How Margaret Hirsch built Hirsch’s from R900

Margaret Hirsch started Hirsch’s Homestores with R900 in severance pay, pooled with her husband Alan after she was…

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Podcast · 15 September 2026Breaking the Silence: Responding to Gender-Based Violence

What does it take to turn a deeply personal experience into work that helps make other people safer?

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Podcast · 9 September 2026How to Know When Your Business Has Outgrown Its Brand

How do you know when your business has outgrown its current brand, and what needs to change before you can grow again?

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Article · 18 August 20264 Debt Traps Keeping Business Owners In The Red

Let’s talk about debt and the 4 traps you need to be aware of if you are a business owner who wants to avoid debt, or…

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